Why Most Women Look Better With Makeup

Posted by Ocean Cosmetics on 7/6/2014

Women and makeup enjoy a complicated relationship. Some revel in it, running from CVS to Sephora to the Internet to try on every latest trend, delighting in transforming their look with the flick of a brush. Others keep it simple, sticking with the bare basics and many times, simply forgetting to put it on at all. And many just abhor the stuff, either because they don’t like the way it feels when on their skin, or they don’t like what it stands for.

The Earlier Cost of Beauty

Love it or hate it, women have been using makeup, in different forms, for a very long time.

Fashionable sixth century women made their faces paler by bleeding themselves, either directly or with the help of leeches. During the Italian Renaissance, women coated their faces with toxic chemicals including arsenic, lead and mercury. It was even popular to look sickly in the 19th century, when tuberculosis was considered a “romantic” disease. Women of that era emphasized the circles under their eyes and used rouge to look flushed with fever.

Undiscovered Origins

When did people first start using makeup? No one is 100 percent sure. The first archeological records of clear makeup use come from Ancient Egyptian and Sumerian tombs that date as far back as around 3500 BC. At that time, they used soot and other natural ingredients to paint their faces, and even developed specialized tools for applying their makeup.

Makeup Predating Clothing

However, paints and other means of self-decoration date back tens of thousands of years. Archaeological sites in South Africa provide evidence that body paint may have been used over 50,000 years ago, suggesting people painted their bodies before they even wore clothes. Even our closest relatives, the Neanderthals, may have worn makeup and jewelry.

Why Women Wear It

So then, the real question must be “why?” Anyone who has ever felt gorgeous after a swipe of rosy blush can tell you that makeup can help us to feel, and thereby look, pretty. And so, makeup will continue to be a popular purchase at the checkout.

How Makeup Works

In the animal kingdom, females advertise sexual availability and quality through physical signals. Whether it’s red rumps or elaborate behaviors, these wild females make it well known to their potential mates that they’re interested in, ready for and capable of producing healthy babies. We humans lack these flagrant signals: It’s almost impossible for a man to tell if a woman is fertile…(at least from any sort of distance other than a close-up.) Perhaps therein lies the answer to one of the most pressing philosophical questions ever to be asked, since the dawn of man.

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